BetBright is one of the UK and Irelands fastest growing Sports Betting operators and since inception has taken a product led strategy in an ever competitive market.
While sports was always the primary focus for marketing efforts, the online casino offered customers a competitive product. To ensure revenue growth within the product, customer acquisition was focused through the affiliate channel, among others.
Digital Fuel was tasked with growing the the affiliate base and customer acquisition numbers, setting the foundations for an in-house affiliate manager to take over long term.
The Betbright Casino is operating in a highly competitive market with over 50 legitimate and quality operators vying to work with the same affiliate partners.
While improving all of the time, the Bet Bright casino was not a well-known brand.
As with every operator, budgets need to be considered and striking a balance between ROI and player volume constantly challenged.
Digital Fuel got to work in November 2015 developing a strategy that would help achieve the growth required. A full audit of existing partnerships, platform set-up and targets meant that the affiliate program was in a great position to further its existing activity.
Working closely with the in-house BetBright marketing team, the Digital Fuel affiliate managers utilised many years of industry experience to recruit, manage and develop some of the leading casino focused partners
During the contract term, Digital Fuel delivered steady month on month growth to the program. Customer acquisition was done through a mixture of CPA and revenue share agreements that looked to maximise ROI.
Digital Fuel contributed valuable industry insight, opened doors to long term partnerships
Working with the in-house team to review and manage underperformance amongst certain partners and negotiate agreements that would ensure a sustainably growing casino affiliate program.
Snapshot of program growth in the month immediately after work commenced.
In addition to customer numbers, Digital Fuel contributed valuable industry insight, opened doors to long term partnerships and helped develop a casino program that all affiliates would benefit from joining as the BetBright product continues to develop.