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SOUTH SYDNEY RABBITOHS MULTI-CHANNEL CAMPAIGN CASE STUDY

BOOSTING GAME ATTENDANCE

Digital Fuel was charged one objective; to increase sales of the Rabbitohs vs Warriors fixture at the NIB Stadium in Perth, Western Australia. Through delivering a multi-channel digital strategy, comprising social media marketing & paid search, the team at Digital Fuel were able to successfully grow and engage the Rabbitohs following-base in Perth.

DELIVERY OF BRIEF

The team carefully tailored a bespoke digital strategy through integrated marketing of Facebook, Twitter & Paid Search. Prospects in Western Australia were segmented through interests & team following, whilst paid search targeted game awareness; exploiting knowledge of the fixture through keyword targeting. Through development of highly targeted campaigns, Digital Fuel was able to secure impressive click through rates and extremely low cost per clicks. Through concentrating on the right channels, developing compelling content and targeting suitable prospects, Digital Fuel sold out the match, generating the highest number of ticket sales since their three year presence in Perth.

RELIABILITY OF SERVICE

Round-the-clock attention for creative, delivery & optimisation were critical in ensuring the success of this campaign. As such, Digital Fuel remained at complete disposal of the South Sydney Rabbitohs; collaborating both on-site at their Redfern Office and remotely from Digital Fuel’s agencies.

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