Social media, the new kid on the block, has revolutionised how customers interact with brands. With more peer-to-peer recommendations out there, your brand needs to have a more personal conversation with your fans and onlookers. Not as widely known, but paid advertising on social media, if you know how to target your optimum demographic when they’re most receptive, will give you exceptional return on your advertising spend.
Using popular platforms like Facebook, Twitter and the fast-growing Instagram, Digital Fuel can boost your marketing by targeting the right people at the right time.
Above example shows a Facebook Canvas created by Digital Fuel for TAB.com.au
" Social media is an essential marketing tool for every company. Unlike traditional marketing methods social media allows you to target your customers very specifically – age, location, interests, salary and more. This in turn increases your conversion rate and lowers your marketing cost. "