With a relatively short time in business, DigitalFuel.com.au has quickly grown, and continues to go from strength to strength, attracting fresh clients and gaining industry credibility along the way.
“As we watched the Digital Fuel business continue to grow, we identified a need for an affiliate network dedicated to our clients, and the result is Digital Fuel Affiliates, which provides its clients with tailored affiliate management services and excellent customer value,” said CEO Toby Oddy.
“Our goal is to ensure those who use the Digital Fuel Affiliates Network are provided with a fully configurable rewards engine, clear and flexible reporting, in-depth analytics, as well as user-friendly dashboards available in fourteen languages to ensure market reach and localization for Digital Fuel’s entire portfolio of valued clients, which includes some of the big guns of the gaming and financial industries – William Hill, Ladbrokes, Coral, Virgin, Totesport, and IronFX amongst them,” explained Oddy.
The newest addition to the DigitalFuel family is the Australian sportsbetting powerhouse Sportsbet.com.au, which has now gone live on the DigitalFuel Affiliates platform. Sportsbet.com.au is Australia’s premier Internet betting and entertainment website, acquired wholly in December 2010 by Irish bookmaker Paddy Power. The Sportsbet.com.au/Paddy Power partnership has been a boon for local sports bettors, providing them with a significantly wider range of bet types, markets and new initiatives, and ultimately offering a variety of wagering options on a vast array of Australian and international racing and sporting events.
In fact, Paddy Power’s personality now permeates the Aussie brand. So, it’s no surprise that Sportsbet.com.au recently took a leaf out of parent company Paddy Power’s controversial advertising playbook; it hit the headlines for flying a one-tonne hot air balloon replica of World Cup host nation Brazil’s famous Christ the Redeemer statue over Melbourne.
The giant floating ‘billboard’ was cloaked in a Socceroos green and gold jersey with the hash tag ‘KeeptheFaith’ printed on it. The innovative marketing stunt was designed to publicize the biggest sporting event of the year and entice punters to get behind the Socceroos and slap down their money on some World Cup love for their team.
Sportsbet.com.au spokesperson Shaun Anderson told AdNews: “Like any campaign it’s hard to please everyone – we received a handful of complaints, but I think the vast majority of people saw it for what it was.
“It was designed to generate some buzz around the Socceroos and the World Cup and we think it’s done that.”
The Socceroo’s place in the ‘group of death’ hasn’t dampened the betting market with Sportsbet predicting World Cup betting with its site will double compared to 2010.
“We do have more people betting with us, the betting on Australia hasn’t been very strong but the betting is still getting a lot of interest, despite Australia not expected to do very well.”
It’s genius marketing exploits such as this that make Sportsbet a great fit with Digital Fuel, and while World Cup fever builds at the internet betting site, it’s a timely development that the new and all-improved Digital Fuel Affiliate Network has also now opened for business.
Digital Fuel’s new affiliate programme offers state of the art functionality including fully managed online hosting, advanced media tracking, dedicated customer support and account management, attractive affiliate commissions, on time payments, and extensive backend reporting, along with other industry leading marketing tools.
The Digital Fuel Affiliate Network provides a platform for advertisers and publishers to connect and build affiliate relationships and to help them generate advertising income through affiliate sales and commission. Those that join the Digital Fuel Affiliates Network have access to exclusive members benefits, which help drive growth. Advertisers will be able to leverage the Digital Fuel Affiliates platform to create and manage their own affiliate programs and work with publishers to promote their brands.
With 11 years of high level affiliate management experience, Digital Fuel Affiliates, lead by industry professional Terri Reece, will not only source affiliates known for delivering quality customers, but develop relationships with those with the potential to provide them, to ensure a consistent flow of high yielding traffic.
“We combine this with our use of proven and cutting edge techniques to widen the customer conversion funnel at every level, and we ensure that valuable player numbers are delivered at low acquisition rates,” said Digital Fuel Affiliate Manager Reece.
So, if you have Australian gambling traffic and currently do not offer Australian sports betting brands on your affiliate website, then you need to join the Digital Fuel Affiliate Network. You’ll be well placed then to promote the leading Aussie bookmakers, including Sportsbet.com.au, directly from one affiliate platform, and with one simple tracking solution.
Setup and integration to your ecommerce systems is taken care of by our vastly experienced and professional technical team, so that your advertising campaigns can be live across our network within just a few days.
Our advanced accounting and invoicing system will have you up and running in no time, and you’ll be able to communicate with and support your affiliate partners directly from the platform back office interface.
“We’ve made it quick and easy to get you started, and ultra-simple for you to generate income from the word go, added Reece.
If you want to drive customer acquisitions and revenue, talk to DigitalFuel Affiliates. We’re the experts, so what are you waiting for? Click Here to find out more about us, or Get in Touch.
Why not join now? Apply to our Network by submitting an Affiliate Sign Up Form. Get on board with a crew that encourages innovation and creativity – follow the lead of the well-respected and trusted Sportsbet.com.au brand, and take full advantage of our expertise today.