Breast Cancer Fundraiser at LAC

London, United Kingdom (Friday, January 30, 2015) — Digital Fuel Marketing Ltd is excited to confirm their attendance at this year’s London Affiliate Conference (LAC), at the new Olympia, London venue, on January 31st – February 3rd, 2015.

While Digital Fuel (“DF”) is definitely looking to network, connect with, and maximize business opportunities at this year’s London Affiliate Conference (LAC), the DF crew has decided that it’s high time someone step up and run a LAC promotion with true heart.

So, if you’re tired of the stress ball giveaways and branded freebies, and you’d prefer to give something worthwhile back to the community, then Digital Fuel’s Breast Cancer fundraiser at LAC, “Flirt for a Cause – Give Thanks for the Mammaries”, is designed with you in mind.

It’s easy to get in on the charitable action. All you have to do is stop by the Digital Fuel Affiliates Stand no. F17. Come chat, chew the fat, or even engage in some good old-fashioned harmless ‘flirtation’ with DF’s promotional “hostess with the mostest”, the very lovely Libby. We promise you she won’t mind, and because it’s for a good cause, she’ll even encourage it!

Let’s be honest; the ladies get it tough at LAC, and we think there’s enough of the goodies and giveaways to go around already,” said Digital Fuel CEO, Toby Oddy.

Our ‘Flirt for a Cause’ promotion is all about giving back to the ‘breast’ and preserving these wonderful assets that we, mostly-male delegates at LAC, love to ogle and admire!” added Oddy.

Here’s how Digital Fuel’s “Flirt for a Cause – Give Thanks for the Mammaries” Breast Cancer fundraiser works:

Stop by and get “scanned” at the Digital Fuel Affiliates Stand F17. Libby will record your name + email via her bar code scanner. For every unique name Libby collects, Digital Fuel will donate 50 pence to the Breast Cancer Campaign, a worldwide organization that funds life saving medical research to help find a cure for breast cancer. And if for any reason you can’t make it along to Stand F17 at LAC, you can still get involved and show your support for Breast Cancer Research, by visiting the Digital Fuel Just Giving web page located @

To complete the loop, Digital Fuel will collate all the data and calculate the final charitable donation amount, which will be presented to the Breast Cancer Campaign no later than 2 weeks after the close of LAC.

Cancer Research is a cause close to Oddy’s heart, who has been touched by the loss of several friends to the insidious disease. Digital Fuel specifically elected the Breast Cancer Campaign as their charity of choice, as a cheeky, yet respectful nod to the proliferation of boob-a-licious promotional models on show every year at LAC.

The sad reality is that 1 in 8 women (in the UK alone) will be diagnosed with breast cancer in her lifetime. Digital Fuel’s LAC fundraiser is your chance to help make a difference in the lives of all women everywhere affected by Breast Cancer.

Author: Digital Fuel

Words by the Digital Fuel team members