3 Things to Include in Your Digital Marketing Strategy

Sometimes, even the most knowledgeable and skilled marketers need to be reminded to include a few key things in their digital marketing strategy.

A digital marketing strategy is a pretty dynamic thing. However, it’s not surprising that many marketers and business owners can forget about a few important components that must be included in a digital marketing strategy for it to be successful.

In the following Blog entry, we’ll discuss three such elements that should be considered invaluable when it comes to formulating every digital marketing strategy to maximize its chances for a successful campaign.

Social Media Advertising

The day when paid advertising was a luxury reserved only for the largest and wealthiest of brands is long gone. Even in more recent times, when digital advertising referred primarily only to Google AdWords and banner ads, it was still out of reach of most brands. Today, with social media advertising becoming more accessible and easy to implement, ALL brands can and should be taking advantage of it. social media bandwagon

According to some sources, when they compare the cost effectiveness of social media advertising versus ‘traditional’ digital advertising (Google AdWords), social media advertising can be ten times more cost effective when targeting the right demographics on social media (on a CPC and CPM basis).

So, we must ask why some brands are not jumping on the social media advertising bandwagon, and devoting a portion of their budget to this in their digital marketing strategies? The proof is in the numbers, and the more you work with social ads, the simpler and more successful they become to achieving business-specific objectives.

Data-Backed Strategy

Data collection and interpretation is shaping the world of online brand marketing, and cost-effective Web data extraction technology is the engine driving many core operations in successful businesses today. But, not everyone is comfortable with numbers. If you’re not a genius with data, at least do your business a favor and invest in someone who can help you analyze the numbers and incorporate these high-level findings into your strategy. Marketing plans without business analysis and data insights should be a thing of the past. These days, we have a wealth of insight literally at our fingertips. data backed strategy

Diving into your owned media – for example, any digital media that you are in complete control of, including your own website and branded social media channels – and industry media (using a listening or data aggregating technology) can present you with invaluable information. This insight can assist in creating content strategies, to identify new demographics and opportunities, and ultimately to building your own Responsive Branding campaigns.

So, don’t make the mistake of discounting numbers just because you don’t like them. Listen to the data and let it be a driving force that creates and evolves your digital marketing strategy over time.

Influence Marketing

There’s been a lot of buzz in recent times about influence and influencers, so let’s take a look at what we mean by ‘influence marketing’.

Leveraging the authority of influencers can catapult your brand into a new realm and increase your reach and your own influence in the marketplace. What’s all that about? It all comes down to TRUST.

According to the outcome of the 2014 Edelman Trust Barometer – an annual, global trust and credibility survey – 67% of people trust experts in a particular field, and 62% of people trust their peers (or, as the study puts it, ‘a person like yourself’). The beautiful thing about influencers is that they can be – and often are – both of those things: industry experts that people consider their peers (in large part thanks to social media and its ability to connect people).

By seeking out your industry’s influencers and connecting with them, you can nurture relationships that can turn into brand advocacy. This can be an invaluable asset when looking to build your business not only in the short term, but in the long run as well.


There are a lot of factors to consider when creating your digital marketing strategy. Just be sure to include Social Media advertising, data-driven strategies, and Influence Marketing. These three assets will only be a small part of the overall digital marketing strategy, but they can play a crucial role in the success of your business…and currently so few people are able to get all three working together. Next time you review your business strategies, consider including these elements in your digital marketing plan.

DIGITAL FUEL can particularly help you with your analytics and reporting, which are the facts behind all your marketing campaigns.

We can take an overview of your data to remove the guesswork from what is working now, and what needs tweaking to improve revenue growth and conversions. We love getting into the numbers to find out the value of your current activities, and then providing recommendations on how to make your campaigns work harder for the benefit of your business.

Digital Fuel can also help your company with Social Media advertising, which is still providing businesses with a cost effective method of speaking to your audience in a highly targeted way. So, now is the time to take advantage of this direct marketing channel in which so many of your industry’s influencers are active and ready to share. We work with our clients to align all your digital marketing channels, so that the message is consistent, whether it is social ads, affiliate marketing, PPC or display and retargeting.

If you’re ready to maximise your data-driven strategies, to engage your customers and keep the conversation going, get in touch with us at Digital Fuel.

Author: Digital Fuel

Words by the Digital Fuel team members