OK, so maybe there’s no such thing as perfect in life. Yet, as skilled marketers with our fingers on the pulse, we strive to create the perfect social media posts. Does such a beast even exist?
If it did, this mythical creature (a.k.a. the perfect social media post) would publish at exactly the right moment to optimize organic reach and engagement. It would be written in the precise tone and voice that would generate the most positive audience response. Plus, it would capture some sentiment in such a genuine way that your audience would have no choice but to like, comment and share it.
In other words, while we can try to get as near as possible to this hypothetical, it’s so rare and elusive that its pursuit has become the Holy Grail for marketers worldwide.
Elusive, yes, worth the effort, absolutely!
So, in the following Blog post, we’ll walk you through some tips and insights that will hopefully put you on the right track to better Facebook, Twitter, Pinterest, Instagram, and Vine posts, with the right timing too.
Facebook boasts over 1.44 Billion monthly active users (as of March 2015), so this social network is one you can’t afford to skip if you’re looking to make the most of your social marketing efforts. Facebook_logo
To maximise your impact amongst your Facebook Friends keep the following points in mind:
• Provide Information – The most impactful updates are the ones that offer something, but don’t disclose everything. Make fans want to click through for more… • Include Images – Posts with accompanying images get the highest engagement results on Facebook, so make sure to include one whenever you are able to. The ideal size is 800 x 600.
• Provide a Link – If you’re going to provide a link, make sure you Bit.ly it so you can track how many people are clicking through from Facebook.
• Mobile Friendly – Today, it’s safe to say that approximately 70% of your fans will see your posts via their mobile device. Make sure that you use simple imagery that can be easily viewed on a smartphone.
• Keep Things Positive – Positivity will help inspire and excite your users, and this in turn will breed engagement and more Shares of your posts.
• Engage with Users – Posts don’t just grab attention on their own, but a post that generates comments and responses from your fans will. Engage with your fans and build relationships through conversational two-way dialogue.
• Be Available – Post when your audience is listening, and not just when your business is open. This will guarantee more engagement and feedback from your Facebook Friends.
With Twitter’s 140 Character limit, you have to be on point with your messaging.
Make the most of your Tweets by following these tips:
• Call to Action – Give a clear CTA so your readers know what you want them to do.
• Punctuation – Don’t sacrifice grammar just because you’ve got 140 characters. Avoid abbreviations and all caps. • Shorten URLs – Bit.ly links generate the most retweets, so shorten all your URLs
• Format – Use questions, facts and figures to grab attention and drive retweets.
• Mentions – Use mentions to prompt influencers to engage with you and then respond.
• Retweet – Retweet other people’s content where relevant to your audience. Don’t forget to leave 20 characters so others can add content.
People use Pinterest to find all the things that inspire them. It’s a visual discovery tool that relies heavily on the images uploaded to attract attention, likes and pins. It’s a forum for getting creative, and a place to bring ideas to life, all while showing the world what interests you, and sharing this information with those who follow your Boards.
Follow these few guidelines to make the most of your Pinterest activity:
• No Human Faces – Images without human faces get shared 23% more than those with faces.
• Little Background – Use a compelling background that comprises no more than 40% of your image, otherwise you’ll see 50% less repins.
• Multiple Colours – If your images involve dominant colours of red, dark green, and pink get 3 x the amount of likes and repins.
• Lot do Red – Red or orange images get 2x more repins.
• Light and Colour – Images with 50% colour saturation get repined 4x more often than those with 100%, and 10x more than black and white images.
• Portrait Style – Vertically orientated images perform better than horizontally orientated images, and the prefect ratios are 2:3 and 4:5.
If a picture is worth a thousand words, then Instagram tells the stories of more than 300 million who capture and share the world’s moments from their individual perspectives. It’s tagged as the home for visual storytelling for anyone with a creative passion.
Get maximum impact from your posts on this social platform by keeping these 5 rules of thumb at hand:
• Editing – Use special apps, such as Camera+ and Snapseed, to enhance your Intstagram snaps. Once you get used to editing, your feed will have a consistent look and feel of your own.
• Rule of Thirds – Ensure the best composition by only putting the subject in two-thirds of the screen. This renders it more attractive to the eye.
• Captions – Use appropriate photo captions to capture the attention of people, and include questions to drive more comments and angement.
• Reply – Send notes to people who have liked/commented to drive to-way conversations. Keep the comments to a conversational level rather than pushing sales.
• Use Hashtags # – There’s always some random hashtag that come round once a week or so, so maybe be aware of them if you want loads of engagement.
It’s features include the ability to post photos and status updates to the stream or interest based communities, group different types of relationships into Circles, a multi-person instant messaging, text, and video chat called Hangouts, events, location tagging, and the ability to edit and upload photos to private cloud-based albums.
• Tag Brands and People – When it’s appropriate to, tag Brands and people, so they’ll get notifications about the post. This increases the potential for them to engage with that post.
• Utilise Hashtags # – Improve your page’s reach by adding relevant hastags to your post, ie. #bettersocialmediaposts. Remember, Google+ will automatically add a hashtag for key trending topics.
• Trending Topics – Get involved with the hot topics to show your brand is keeping up with real-time events. This will also improve your brand’s visibility.
• Interact With Comments – Google+ doesn’t have the most active users/brand fans, so when you get comments, extend those conversations by replying to them.
• Use Images – Using full sized images (800x600px) will make your posts stand out on the page compared to tiny images and link thumbnails used by most others.
• Find Communities – Discover relevant communities, engage and contribute in them, and you’ll see an increase in engagement on your page as you all have the same interests in common…that community topic.
Vine is described as the best place to see and share life in motion. It asks users to create short, beautiful, looping videos in a simple and fun way for friends and followers to see. If you struggle with Twitter’s 140-character limit, then doing all this within Vine’s 6-second timeframe could prove difficult for you. It’s a lot to try to capture in such a short edit, but it can be done to great effect if you make an effort.
Keep the following few suggestions in mind when you decide to give it a go, and you should be well on your way to Vine success:
• Find Your Style – Those who stand out on Vine have their own unique style. Think about what you love the most and portray that in 6 seconds.
• Be Still – Invest in a tripod for more professional results. A Vine video made with shaky camera work can be annoying and you’ll lose the affect you’re going for.
• Background Noise – This can be tricky to control, but try to keep a steady hand and minimize the surrounding noise levels of where you’re shooting your Vine.
• Be Wise – Don’t rush the creative process. Making art takes time, and even though it’s only 6 seconds, to execute it professionally, don’t be in a hurry to get it done, or try to cram too much into it. Remember, you can’t edit clips.
• Hashtags # – Be aware of popular hashtags such as loop and how-to to gain the most engagement. New users normally start at the hashtags.
• Infinite Loop – Make sure you learn how to create a video that will loop seamlessly forever. To achieve this, your final scene needs to flow back into your original scene.
Optimum Timing for Your Social Posts
Post at active times of day to get more traffic and generate more LIKES, COMMENTS AND SHARES. Use the following as a general guide, but remember, social media is global, so if you are posting outside these times in the timezone that the majority of your audience is located in, you may still reach traffic in other parts of the world.
FACEBOOK Best Time: 1PM-4PM Worst Time: 8PM-8AM
TWITTER Best Time: 1PM-3PM Worst Time: 8PM-9AM
PINTEREST Best Time: 2PM-4PM Worst Time: 8PM-1AM
GOOGLE+ Best Time: 9AM-11AM Worst Time: 6PM-8AM
INSTAGRAM Best Time: 2AM-5PM Worst Time: 9AM-6PM
Need Help With Your Social Marketing Strategy?
At Digital Fuel Marketing, we believe that social media marketing is an emotional relationship, so you need to be able to engage your customers with your perfect posts on Social Platforms, and then be able to keep that conversation going.
The tips and guidelines we’ve given you in the above article should put you well on the track to social media optimization. But, if you feel you still need more help, the Digital Fuel social management platform can make social media work for your business.