Digital Fuel invests in Esports Marketing Agency

Leading digital marketing agency Digital Fuel is excited to announce that it has acquired a stake in Esports marketing agency Trifecta Media.

Following in the footsteps of Twitch.tv and IMG, with their respective acquisitions of GoodGame Agency and Global Esports Management, Digital Fuel has furthered its interests in electronic sports through its investment in Trifecta Media.

Trifecta Media is a marketing and events agency who have worked with clients including Activision Blizzard and in 2012 hosted the UK stop of the StarCraft II World Championship Series at the BAFTA, London, which was widely considered as the UK’s most successful Esports event.

In 2011 Trifecta Media pioneered Esports betting in partnership with Paddy Power and will utilise Digital Fuel’s knowledge to re-enter this area with the launch of several Esports affiliate websites including those about CSGO Betting, League of Legends Betting and Esports Betting. Trifecta Media owns an extensive portfolio of similar premium domains.

Digital Fuel’s staff have a wealth of experience in Esports so if you are interested in discovering how your business can tap into this emerging industry please don’t hesitate to get in touch.

Author: Digital Fuel

Words by the Digital Fuel team members