Senior Outreach Specialist

Role Summary

Digital Fuel is a leading digital marketing agency with its headquarters in Sydney, Australia and has offices in the UK and Hong Kong. Our fast growing marketing agency is looking to recruit an experienced Senior Account Manager. With an ever-growing portfolio of clients in the digital ecosystem, we seek an enthusiastic positive driven applicant who has a proven ability to meet sales targets.

You will get to work with a growing, exciting and modern company, with a tight-knit team, spread across the world. Because we’re a growing company, things are often changing so your work will be varied. You will get to solve new problems and learn new things on a regular basis.

The Senior Account Manager will need to be able to adeptly manage tight deadlines and prioritise work on several key accounts.

The candidate will have strong experience 3 years in digital marketing, ideally working agency side, with client facing experience.

You will need to be business-savvy, and understand the impact of your recommendations and solutions in terms of client KPIs and ROI. You will be responsible for the account management of current E-Sports and Daily Fantasy Sports clients and on-going projects as well as being part of the implementation team. From time to time you will need to service clients that are not in the E-Sports or DFS industry and may be outside the UK.

Having an understanding of paid search, display advertising, SEO and web design, plus be able to communicate effectively with internal and customers marketing teams will be highly beneficial and preferably have previously worked within the gambling, gaming or sports industry.

A background encompassing agency life will be essential as is the ability to manage and motivate across departments, a good knowledge of digital performance marketing while ensuring the successful delivery of work on time and to budget. The candidate must also possess great communication skills, and must be confident in handling client and internal meetings, and attending new business pitches (in support of the business development team).

This role is based in our London office / available for remote working.

Key Responsibilities

The primary focus will be to get the agencies highly creative campaigns and content to be noticed and shared by top-tier media and highly influential bloggers. The candidate will need to have 3 years of strong experience in digital marketing, ideally working agency side in an SEO or PR-focused role or client facing experience.

You will be working alongside the SEO and campaign team, the successful candidate will help to secure the very best level of coverage for the exciting campaigns that we create, for a range of clients in multiple industries. They will achieve this through building and leveraging relationships with high quality publications and existing clients.


  • Have very strong Outreach/PR skills and clear evidence of running a wide range of successful campaigns. Likely strong background either client’s side or agency.
  • Provide evidence of successful journalistic relationships, which have in the past and will in the future, lead to successful placement of campaign content.
  • Have a very good and full understanding of link building and social outreach and how it forms part of a search engine marketing strategy
  • Be a team player; with the ability and interest in supporting the wider team, solving problems and coming up with solutions when challenges arise.
  • Demonstrate creativity and the ability to come up with innovative and original ideas for campaigns for a wide variety of clients. Can give examples from previous roles.
  • Be required to support the wider teams in promoting our creative campaigns to the highest tier media in order to secure the very best coverage.
  • Have an arsenal of journalistic, bloggers, PR and media industry contacts.
  • Have a relevant academic qualification and/or have already secured top-tier news coverage in the past.
  • Be able to adapt their tone according to the vertical and audience.
  • Have a strong ability to identify and develop hooks and angles, dependent on the publication.
  • Be able to push a campaign with passion
  • SEO professional with at least 3 years experience of digital marketing.
  • Have a passion for emerging platforms and good knowledge of effective SEO strategies and techniques.
  • Numerate and literate with the ability to produce top quality written content.
  • Good working knowledge of major social media channels including Facebook and Twitter.
  • Self-starter with a positive outlook
  • Analytical and inquisitive, with excellent attention to detail.
  • Passionate about SEO, PR and Social Engagement with a general thirst for digital knowledge and a significant interest in new platforms and channels
  • Able to meet tight deadlines and remain calm under pressure.
  • Credible, confident and articulate, with good communication and presentation skills.
  • Innovative and creative, with a concise, precise and effective approach to problem solving
  • Must have excellent client management and communication skills
  • Must have a creative eye with attention to detail
  • Be aptitude and eager to learn quickly in a dynamic and fast moving industry
  • Proactive with a can-do attitude, full of great ideas and able to get stuff done autonomously
  • A strong ability to juggle tasks, prioritise and manage time effectively
  • Accustomed to delivering work of a very high standard
  • Preferably but not essential the candidate has previously worked within the gambling, gaming or sports industry.
  • Championing best practice and internal processes – ensuring you lead by example with rigour and attention to detail at all times.
  • The ability to motivate the account and operation team
  • Business development skills: spotting opportunities

Personal Qualities

  • Confident, highly motivated and takes initiatives
  • Passionate about agency process and end products
  • Strategic thinkers and consultative
  • Able to identify business & user value
  • Entrepreneurial

Interested in applying for this job?

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why work for digital fuel?

Personal Development

You’ll have a personal development plan and can take time off work for self-learning, conferences and classes.

Agency Life

Flexible working hours, work from home options, greater involvement in decision making and finishing early to go to the pub on a Friday :)

Work Life Balance

We encourage our employees to have a healthy work-life balance: Playing sports, days out and other activities