Senior Paid Search Manager

 Sydney Office
Posted: 27/01/16

Digital Fuel is a leading digital marketing agency with its headquarters in Sydney, Australia and offices in the UK and Hong Kong. Our fast growing marketing agency is looking to recruit an experienced Senior Paid Search Manager. This is an excellent opportunity to join a company that provides an entrepreneurial and dynamic environment that encourages and rewards ‘out of the box’ thinking, teamwork and innovation.

With an ever-growing portfolio of clients in the digital ecosystem, we seek an enthusiastic positive driven applicant who has a proven ability to drive an outreach strategy that will deliver positive results for our clients.

You will get to work with a growing, exciting and modern company, with a tight-knit team, spread across the world. Because we’re a growing company, things are often changing so your work will be varied. You will get to solve new problems and learn new things on a regular basis.

Reporting to the Head of Paid Search & Operations, we’re looking for a permanent, full time Paid Search Manager to join our team in Sydney. After a big growth period in 2015 we’re looking for someone to take ownership of several key paid search accounts within Australia and the United Kingdom. Duties of the role include:

  • Day-to-day optimisation of paid search accounts across Google, Bing and in some circumstances Baidu.
  • Weekly performance reports and insights to send to clients.
  • Come up with a testing strategy on a weekly basis in order to get the best results for clients.
  • Client communication is a key factor in the role and the ability to articulate ideas and theories about paid search to clients.
  • There will be a requirement to step into a broader role from time-to-time to take on duties such as social media marketing and occasionally RTB display marketing.

You will need to be business-savvy, and understand the impact of your recommendations and solutions in terms of client KPIs and ROI. You will be responsible for SEO outreach across a select number of our clients as well as being part of the implementation team.

Having a good understanding of display advertising, SEO and web design, plus be able to communicate effectively with internal and customers marketing teams will be highly beneficial and preferably have previously worked within the gambling, gaming or sports industry.

A background encompassing agency life will be essential as is the ability to manage and motivate across departments, a good knowledge of digital performance marketing while ensuring the successful delivery of work on time and to budget. The candidate must also possess great communication skills, and must be confident in handling client and internal meetings, and attending new business pitches (in support of the business development team).

This role is based in our Australian office / available for remote working.


  • 6-12 months experience running paid search campaigns either agency or client side
  • Extensive knowledge of Google Adwords and Bing Ads and certified
  • Some experience or knowledge of other Google products is an advantage, e.g. Analytics, Tag Manager, Campaign Manager
  • Familiarity with tracking as this will be an essential part of the job
  • A performance-led attitude and mindset is a must for us, you should be familiar with aiming to hit key performance indicator metrics such as cost-per-acquisition and return-on-investment
  • An outgoing individual who can work well within a team environment
  • Advanced working knowledge of Excel
  • Knowledge of bid management tools like Kenshoo, IgnitionOne or DS3 but in particular Marin
  • Good working knowledge of Google Analytics
  • Proven experience in retrieving, interpreting and reporting data
  • Experience in writing and producing client reports
  • Exemplary time management skills, able to prioritise and work well under pressure
  • Organised and process orientated
  • Analytical approach to work
  • Excellent attention to detail
  • Excellent communication skills, both written and oral
  • Team player
  • Desire to create value

Personal Qualities

  • Confident, highly motivated and takes initiatives
  • Passionate about agency process and end products
  • Strategic thinkers and consultative
  • Able to identify business & user value
  • Entrepreneurial

Interested in applying for this job?

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why work for digital fuel?

Personal Development

You’ll have a personal development plan and can take time off work for self-learning, conferences and classes.

Agency Life

Flexible working hours, work from home options, greater involvement in decision making and finishing early to go to the pub on a Friday :)

Work Life Balance

We encourage our employees to have a healthy work-life balance: Playing sports, days out and other activities