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Digital Fuel Announce Further Group Wide Expansion

Digital Fuel Marketing announce further growth of their digital marketing business, with the opening of a new office in Norwich and two new hires.

Eight weeks after announcing new hires for their Affiliate Management Service, Digital Fuel Marketing are continuing their expansion plans, bringing on board Account Director, Nick McClagish, and Director of Biddable Media, Chris Baxter, to join the team in the new Norwich office.

Account Director Nick McClagish comes to Digital Fuel Marketing with 15 years of digital experience, working across a variety of different disciplines and channels, working with clients ranging from FTSE 100 organisations through to new start-ups. This diversity of experience gives Nick a unique understanding of the challenges businesses can face in the digital landscape, whatever their size. 

Nick’s in-depth work with leading financial brands gives him the nous to manage large budgets and restrictive briefs with stringent regulations enforced. Having worked as a consultant, project manager and digital mentor, Nick is looking forward to learning about the unique challenges within the sports betting, gaming and affiliates space.  

Director of Biddable Media Chris Baxter brings two decades of online marketing experience to the team. Chris has operated in a variety of heavily regulated verticals in the UK, including financial and legal services, both as a brand and on the agency side, creating real economic value by super-charging customer acquisition operations through PPC, display, social and native channels.

In his work with UK price comparison brands, including Money Supermarket and Compare The Market, Chris has offered market-leading online fulfilment and top of the table products which have materially increased ROI and provided massive opportunity to scale.

Digital Fuel Marketing are proud to welcome both Chris and Nick, who will join the growing UK team and add value to the wider global operation. 

The agency’s global footprint allows the team to service their international client base across multiple timezones, whether for affiliate management, marketing strategy, media buying, digital PR or SEO and content services all within the fast-moving iGaming industry. 

“Nick and Chris both join the team bringing with them an impressive resume of success in challenging, regulated sectors that make them agile, creative and tenacious digital specialists. Complementing our existing team of marketing specialists in the iGaming space, our new starters bring an outside perspective from a range of sectors, working across various channels that will keep Digital Fuel Marketing thinking outside the box to service our clients across the globe,” said Toby Oddy, CEO and Founder of Digital Fuel Marketing.

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