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Our CEO Toby joins SBC Webinar on U.S. Publishing – Navigating the Fog!

On Wednesday 29th January, our CEO and founder Toby Oddy will contribute to the first SBC webinar of 2020. The popular webinar series kicks off the year on the subject of US Publishing – Navigating the Fog, an in-depth examination of how foreign and domestic sports publishers are handling the complexities of the newly regulated US sports betting market. 

Topics under discussion will be registered for publishers working in the emerging US betting industry, the current fragmented regulatory framework and the possibility of a standardised multi-state code. 

Digital Fuel’s head honcho Toby will join experts from Group, Better Collective and SBC to offer his insights on some of the key issues and to evaluate whether this rapidly-evolving market has been asking the right questions about the governance of affiliates, marketers and publishers.

In recent years, America has become a significant market for Digital Fuel, and the agency has been rapidly expanding stateside since securing licences in both Pennsylvania and New Jersey in 2019. Whilst we have had a US presence for a number of years now, the acceptance of these applications has placed us in an unrivalled position to bring our customer acquisition and retention specialism to US operators in regulated states.

Under our Pennsylvania and New Jersey license, Digital Fuel Marketing now offer marketing strategy, media buying and web content and optimisation services to operators in states that have already opened up to regulated sports betting, as well as affiliate marketing solutions on a fixed fee basis in Pennsylvania and New Jersey. 

Register for the webinar today, and tune in on the 29th January to hear more.

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