While sports was always the primary focus for marketing efforts, the online casino offered customers a competitive product. To ensure revenue growth within the product, customer acquisition was focused through the affiliate channel, among others.
Digital Fuel Marketing was tasked with growing the affiliate base and customer acquisition numbers, setting the foundations for an in-house affiliate manager to take over long term.
Digital Fuel Marketing was tasked with growing the the affiliate base and customer acquisition numbers, setting the foundations for an in-house affiliate manager to take over long term.
Digital Fuel Marketing got to work in November 2015 developing a strategy that would help achieve the growth required. A full audit of existing partnerships, platform set-up and targets meant that the affiliate program was in a great position to further its existing activity.
Working closely with the in-house BetBright marketing team, the Digital Fuel Marketing affiliate managers utilised many years of industry experience to recruit, manage and develop some of the leading casino focused partners.
During the contract term, Digital Fuel Marketing delivered steady month on month growth to the program. Customer acquisition was done through a mixture of CPA and revenue share agreements that looked to maximise ROI.
Working with the in-house team to review and manage underperformance amongst certain partners and negotiate agreements that would ensure a sustainably growing casino affiliate program.
In addition to customer numbers, Digital Fuel Marketing contributed valuable industry insight, opened doors to long term partnerships and helped develop a casino program that all affiliates would benefit from joining as the BetBright product continues to develop.
“Digital Fuel Marketing contributed valuable industry insight, opened doors to long term partnerships”