Digital Fuel were tasked with the design and build of the new Quay website to coincide with the re-launch of the restaurant in July 2018. An overhaul of the restaurant from top to bottom was in order, meaning a $4m renovation.
The website had to encompass the new brand and be the focal point for new and returning visitors. Reflecting the style and elegance of the restaurant interior, quay.com.au would need to reflect these traits but allow the user to seamlessly and effortlessly flow through the site with a view to booking a reservation or making an event enquiry easily at any point throughout the journey.
We took the Quay marketing team through the whole journey, firstly by understanding the values of Quay and the typical demographics of the regular diners, then by mapping out user journeys according to their main key performance indicators (more bookings, and more emphasis on events). At every step of the way, Quay were involved in each session leading us down the path to development, from wireframing, to design, front-end development, to eventually building a bespoke, custom made WordPress template, unique to Quay.