Tabcorp engaged Digital Fuel as a critical partner in the establishment of a high profile, UKGC-licenced betting operation. In short, we were delighted with their performance and especially in their ability to support our teams through the launch process and along the path to business maturity.As part of their engagement with us, Digital Fuel worked hand-in-glove with our in house teams across strategy; digital marketing, including creative services, owned, earned and paid media with significant (£MM) budgets; they ran our affiliate program in a fully outsourced manner; and also provided all our SEO requirements, including the running of a successful, content rich, blog.
From a leadership perspective, I was particularly impressed by the level of account management offered. Andy and team were always on hand to engage with our executive team, whatever the nature of the question, whilst the support offered at more junior level allowed the team to grow under their guidance, as well as very strong relationships being built amongst our respective teams.
Additionally, from a commercial perspective, it was a delight to see Digital Fuel embrace really challenging targets in such a competitive space and over achieve against them with such relish. In particular, for a start-up gaming operator to be able to acquire scalable volumes of profitable clients at industry-leading CPAs was a testemant to Digital Fuels skills, tenacity and sheer market knowledge.
I do not hesitate to recommend them wholeheartedly to any potential client.
Lachlan Fitt (Chief Commercial Officer, Sunbets)