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US Sports Betting Milestones – Atlantic City Casino Takes New Jersey’s First Legal Sports Bet

Digital Fuel Marketing witnessed history this week, with CEO Toby Oddy placing one of the first sports bets to be legally offered in the state of New Jersey.

It has been a long time coming but on 14th June 2018 US history was made as Atlantic City’s MGM Borgata Casino took New Jersey’s first legal sports bet. Ever since the federal ban on sports betting was overturned last month US states keen to allow regulated sportsbooks have been falling over themselves to introduce the necessary legislation, with New Jersey first off the mark.

Digital Fuel’s founder and CEO Toby Oddy marked the day by placing a wager in the casino using the Borgata’s International Game Technology platform, though he let his heart rule his head and backed England to win the World Cup. Still, it’s nice to be a part of history.

As an agency registered with the New Jersey Department of Gaming Enforcement (DGE) Digital Fuel Marketing are proud to be able to offer our full suite of leading edge marketing services to affiliates and operators in New Jersey and across the rapidly developing US market. Our new Stateside office is open for business in the heart of New York City so if you’re keen on expanding into the States or have an existing presence but would like help in driving your business to the next level, Digital Fuel are in an unrivalled position to offer the support you need at every stage of the process.

Want to know more about sports betting marketing in the USA? Get in touch with Digital Fuel today.

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