As you scroll through your social feeds, ponder what you find today vs what kind of content was there just 2 years ago. What do you notice? Video has gone gangbusters! As content marketing has become more sophisticated and brands have gotten better at delivering content to their audiences that entertains, rather than just goes for the hard sell, video has become the top tier medium to garner reach.
On Facebook alone, there are over 500 million people each day watching video content.
Why Video? Well, I don’t think we need data to conclude that people like to consume content with minimal effort required on their part. Video captures attention and demands very little of the person watching, beyond a pause in their scrolling and a little time. There is no easier method to hook the attention of your audience, than video.
So, apart from appeasing consumers desires for copious amounts of content and to find entertainment each and every time they unlock their phone, why is video such an important piece of your digital marketing puzzle? Here are some pro-video stats to consider:
Social video generates 1200% more shares than text and images combined. Viewers retain 95% of a message with video, compared to only 10% with text alone. YouTube reaches the 18-34 year old demographic more than TV. YouTube has over 1 billion users, which is almost 1/3 of total global internet users. Merely mentioning the word ‘video’ in an email subject line, the click-through rate increased by 13%. Videos on Facebook pages increase end-user engagement by 33%. Video drives 157% increase in organic traffic from search engine results pages. Embedded videos in websites can increase traffic by up to 55%. Video can increase landing page conversion by 80% or more.
Video Content Done Well Video has long been the companion of eSport, the growth of their entire industry was built around fans watching video content through channels like YouTube and Twitch. Beyond the eSport phenomenon, however, and into the broader gaming industry, many are jumping on board the video bandwagon and many are producing great content for their fans.
All of those benefits, plus, video production costs are cheaper than ever before! Whether you are doing this in-house or even outsourcing, it is relatively cost-effective to keep a flow of video content coming at your audience.
Let’s take a look at some to watch out for:
YouTube: Unibet – Digital Fuel Marketing had the pleasure of working with Unibet on their video content for their TrueView campaign. In addition, their channel is stocked full of commercials, insider content and video explainers.
Ladbrokes – The Ladbrokes team have a couple different channels depending on region, in here you can find interviews, commercials and industry news.
Facebook Video: Unibet – The Unibet Facebook video channel is filled with good quality video content from bloopers to countdowns to industry news. BetBright – These guys have mastered vlogging and offer a wealth of quality content from industry faces to offer tips and insights to their audience. Ladbrokes.com.au – Leveraging partnerships, the Ladbrokes.com.au page has video content from race day tips to industry news. SkyRacing – Using their events for content, the SkyRacing Facebook page is filled with race day snippets.
If you’re not yet adopting video in your digital marketing strategy, or you’re wanting to tighten your existing tactics, get in touch. As gaming and sports industry experts we can deliver all levels of video marketing strategy for you; from concept and design to implementation and viral marketing. You can reach our Australia, UK or Hong Kong teams via our contact page.